How to Develop a Pay-Per-Click (PPC) Marketing Strategy
Pay-Per-Click (PPC) Marketing Strategy There’s a good reason why businesses spent over $190 billion on digital adverts in 2021. If you place a paid search advert on Google’s Display Network, it has a 200% return on investment (ROI). With such rich promise, you’re on the right track considering a PPC strategy for your marketing (PPC […]
“What Role Does the ORM Plays in Digital Marketing?”
ORM Plays in Digital Marketing Experts reveal that most consumers will have thorough online research before purchasing any products or services from your brand. Importantly, more than half the consumers will read your brand’s reviews or the customers’ comments before purchasing your products or services. Thus, if your brand has negative reviews, you’ll miss out […]
The Power of Responding to Negative Google Reviews: A Digital Marketing Guide
A Digital Marketing Guide Negative reviews can be a massive hurdle for your business, but there’s no need to fear. They are navigable. If you take the time to address any customers’ issues with your products or services, you can resolve them quickly and efficiently. When you see a nasty comment on your page, you […]
How to Start as a Design Thinking & Innovation Specialist
Design Thinking & Innovation Specialist Technology has brought with it good tidings, yet the transformations and the evolution it has caused in our lives and businesses are so rapid we can hardly keep tabs. Over the years, many approaches have been employed to solve the problems that humans and businesses face every day. Some of […]