SEO Guest Post
SEO stands for “search engine optimization”. Simply put, SEO is the process of improving your website to increase its visibility on Google, Microsoft Bing, and other search engines when people search for:
- Products you sell.
- Services You Provide.
- Information on subjects in which you have in-depth knowledge and/or experience.
The more visible your pages are in search results, the more likely it is that you will be found and clicked on. Ultimately, search engine optimization aims to attract visitors to your website that convert into customers or create an audience that keeps coming back.
How is SEO different from SEM?
SEM and PPC are two other common terms that you’ll read a lot about here at Search Engine Land and hear about in the broader search engine marketing community.
Read on to learn more about these two terms and how they relate to SEO.
SEO versus SEM
SEM stands for search engine marketing, better known as search engine marketing.
Search engine marketing is a form of digital marketing. It is a general term for the combination of SEO and PPC activities aimed at generating traffic through organic search and paid search.
Simply put, search engine marketing is the process of gaining traffic and visibility on search engines through paid and unpaid efforts.
How do SEO and SEM differ? Technically, it’s no different: SEO is only half of SEM:
SEO = generate organic traffic from search engines.
SEM = Generate paid and organic traffic from search engines.
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