Category: Internet

Click-Through-Rate vs Conversion Rate: What’s the Difference?

Click-Through-Rate vs Conversion Rate When it comes to internet marketing, there are a lot of terms and metrics thrown around that most people don’t understand. Some of these terms may be very specific to certain niches or websites, but some apply universally. Click-Through-Rate vs. Conversion Rate: What’s the Difference? Click-Through Rate (CTR) is defined as […]

What is email deliverability and why it is important?

introduction If you’ve been in the marketing industry for a long time, you know the relevance of email marketing strategy to your business relationship with your customers. Most importantly, you understand the impotance of email deliverability in managing your subscribers. As much as you know about the basics of email, there are more things you […]

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